onthe28thonthe28th

Login

Country

Language

Cart

Your cart is empty

Signup for our newsletter

Don’t miss out on new arrivals – and enjoy your 10% welcome discount on your first order.

Every trend has its time. Yours begins on the 28th

Fashion has a date – on the 28th

Shop now

Discover exclusive styles, premium brands & the latest trends - for women & men. One click separates you from the perfect look.

Fashion begins here

Shop now

Exclusive deal – for a limited time only!

Grab it before it’s gone!

Discover exclusive deals and grab your favorites before they’re gone. The countdown is on!

Shop Now

Featured collection

Gucci

Save €49,91Gucci T-ShirtGucci T-Shirt
Gucci T-Shirt Sale price€487,59 Regular price€537,50
Save €179,04Gucci Chino JeansGucci Chino Jeans
Gucci Chino Jeans Sale price€1.220,96 Regular price€1.400,00
Sold outSave €216,00Gucci Re-Web SneakersGucci Re-Web Sneakers
Gucci Re-Web Sneakers Sale price€854,00 Regular price€1.070,00
Sold outSave €763,00Gucci Dionysus Patent Leather Small Tote BagGucci Dionysus Patent Leather Small Tote Bag
Gucci Dionysus Patent Leather Small Tote Bag Sale price€2.437,00 Regular price€3.200,00
Sold outSave €784,00Gucci Dionysus Leather Crossbody BagGucci Dionysus Leather Crossbody Bag
Gucci Dionysus Leather Crossbody Bag Sale price€2.516,00 Regular price€3.300,00
Sold outSave €585,71Gucci GG patterned padded Down JacketGucci GG patterned padded Down Jacket
Gucci GG patterned padded Down Jacket Sale price€2.309,29 Regular price€2.895,00
Sold outSave €120,00Gucci GG Marmont Mini Shoulder BagGucci GG Marmont Mini Shoulder Bag
Gucci GG Marmont Mini Shoulder Bag Sale price€1.400,00 Regular price€1.520,00
Save €217,88Gucci Short-sleeve SweaterGucci Short-sleeve Sweater
Gucci Short-sleeve Sweater Sale price€1.412,12 Regular price€1.630,00
Sold outSave €385,55Gucci GG Supreme polo DressGucci GG Supreme polo Dress
Gucci GG Supreme polo Dress Sale price€1.911,45 Regular price€2.297,00
Save €956,66Gucci GG patterned padded Down JacketGucci GG patterned padded Down Jacket
Gucci GG patterned padded Down Jacket Sale price€3.088,34 Regular price€4.045,00
View all

Featured collection

Dolce & Gabbana

Sold outSave €506,40Dolce & Gabbana White Fabric Shoulder BagsDolce & Gabbana White Fabric Shoulder Bags
Dolce & Gabbana White Fabric Shoulder Bags Sale price€888,60 Regular price€1.395,00
Save €4.067,00Dolce & Gabbana Black Lace Gold Baroque SPECIAL PIECE ShortsDolce & Gabbana Black Lace Gold Baroque SPECIAL PIECE Shorts
Dolce & Gabbana Black Lace Gold Baroque SPECIAL PIECE Shorts Sale price€3.213,00 Regular price€7.280,00
Save €4.067,00Dolce & Gabbana Black Lace Gold Baroque SPECIAL PIECE ShortsDolce & Gabbana Black Lace Gold Baroque SPECIAL PIECE Shorts
Dolce & Gabbana Black Lace Gold Baroque SPECIAL PIECE Shorts Sale price€3.213,00 Regular price€7.280,00
Save €1.914,50Dolce & Gabbana Cream Lace High Waist Palazzo Cropped PantsDolce & Gabbana Cream Lace High Waist Palazzo Cropped Pants
Dolce & Gabbana Cream Lace High Waist Palazzo Cropped Pants Sale price€1.525,50 Regular price€3.440,00
Save €98,44Dolce & Gabbana Portofino SneakersDolce & Gabbana Portofino Sneakers
Dolce & Gabbana Portofino Sneakers Sale price€720,81 Regular price€819,25
Save €338,30Dolce & Gabbana Portofino SneakersDolce & Gabbana Portofino Sneakers
Dolce & Gabbana Portofino Sneakers Sale price€825,95 Regular price€1.164,25
Save €2.166,50Dolce & Gabbana Multicolor Patchwork Floral Leopard DressDolce & Gabbana Multicolor Patchwork Floral Leopard Dress
Dolce & Gabbana Multicolor Patchwork Floral Leopard Dress Sale price€1.983,50 Regular price€4.150,00
Save €914,20Dolce & Gabbana White Ruffled Lace Embellished Blouse TopDolce & Gabbana White Ruffled Lace Embellished Blouse Top
Dolce & Gabbana White Ruffled Lace Embellished Blouse Top Sale price€740,80 Regular price€1.655,00
Save €214,40Dolce & Gabbana Two Tone Blue Denim Gold Metal Buckle BeltDolce & Gabbana Two Tone Blue Denim Gold Metal Buckle Belt
Dolce & Gabbana Two Tone Blue Denim Gold Metal Buckle Belt Sale price€520,60 Regular price€735,00
Save €805,70Dolce & Gabbana Multicolor Floral Silk Collar BlouseDolce & Gabbana Multicolor Floral Silk Collar Blouse
Dolce & Gabbana Multicolor Floral Silk Collar Blouse Sale price€764,30 Regular price€1.570,00
View all

Featured collection

Burberry

Save €47,54Burberry Teddy Bear KeychainBurberry Teddy Bear Keychain
Burberry Teddy Bear Keychain Sale price€340,46 Regular price€388,00
Sold outSave €511,80Burberry Black Leather Crossbody BagsBurberry Black Leather Crossbody Bags
Burberry Black Leather Crossbody Bags Sale price€1.434,20 Regular price€1.946,00
Save €48,32Burberry Knight Stamp gabardine baseball CapBurberry Knight Stamp gabardine baseball Cap
Burberry Knight Stamp gabardine baseball Cap Sale price€345,43 Regular price€393,75
Save €235,84Burberry Check vest Down JacketBurberry Check vest Down Jacket
Burberry Check vest Down Jacket Sale price€1.152,66 Regular price€1.388,50
Sold outSave €96,00Burberry Check Birdie Slingback Ballerina FlatsBurberry Check Birdie Slingback Ballerina Flats
Burberry Check Birdie Slingback Ballerina Flats Sale price€554,00 Regular price€650,00
Sold outSave €57,00Burberry Cotton Bucket CapBurberry Cotton Bucket Cap
Burberry Cotton Bucket Cap Sale price€393,00 Regular price€450,00
Save €1.002,34Burberry Cashmere JacketBurberry Cashmere Jacket
Burberry Cashmere Jacket Sale price€2.341,16 Regular price€3.343,50
Sold outSave €90,30Burberry Pink Fabric Stiletto Heels SandalsBurberry Pink Fabric Stiletto Heels Sandals
Burberry Pink Fabric Stiletto Heels Sandals Sale price€611,70 Regular price€702,00
Sold outSave €338,50Burberry Green Fabric Shoulder BagsBurberry Green Fabric Shoulder Bags
Burberry Green Fabric Shoulder Bags Sale price€1.211,50 Regular price€1.550,00
Save €811,71Burberry Ellingham fit-and-flare long gabardine Trench CoatBurberry Ellingham fit-and-flare long gabardine Trench Coat
Burberry Ellingham fit-and-flare long gabardine Trench Coat Sale price€1.841,79 Regular price€2.653,50
View all

Featured collection

Dsquared²

Save €39,45Dsquared² 4-in-1 Belt Gift BoxDsquared² 4-in-1 Belt Gift Box
Dsquared² 4-in-1 Belt Gift Box Sale price€268,05 Regular price€307,50
Save €38,31Dsquared² Dsquared2 X Magliano Baseball HatDsquared² Dsquared2 X Magliano Baseball Hat
Dsquared² Dsquared2 X Magliano Baseball Hat Sale price€240,44 Regular price€278,75
Save €47,14Dsquared² Logo Baseball HatDsquared² Logo Baseball Hat
Dsquared² Logo Baseball Hat Sale price€289,11 Regular price€336,25
Save €512,36Dsquared² Wool midi CoatDsquared² Wool midi Coat
Dsquared² Wool midi Coat Sale price€1.221,14 Regular price€1.733,50
Save €103,88Dsquared² Skater JeansDsquared² Skater Jeans
Dsquared² Skater Jeans Sale price€594,62 Regular price€698,50
Save €185,40Dsquared² Sport short Down JacketDsquared² Sport short Down Jacket
Dsquared² Sport short Down Jacket Sale price€743,10 Regular price€928,50
Save €38,87Dsquared² Logo T-ShirtDsquared² Logo T-Shirt
Dsquared² Logo T-Shirt Sale price€234,13 Regular price€273,00
Save €51,13Dsquared² Polo Shirt with logoDsquared² Polo Shirt with logo
Dsquared² Polo Shirt with logo Sale price€302,37 Regular price€353,50
Save €38,40Dsquared² Baseball HatDsquared² Baseball Hat
Dsquared² Baseball Hat Sale price€142,60 Regular price€181,00
Save €86,30Dsquared² Cool Guy JeansDsquared² Cool Guy Jeans
Dsquared² Cool Guy Jeans Sale price€497,20 Regular price€583,50
View all

Featured collection

Jimmy Choo

Save €102,57Jimmy Choo Patent-leather Conny Ankle BootsJimmy Choo Patent-leather Conny Ankle Boots
Jimmy Choo Patent-leather Conny Ankle Boots Sale price€946,68 Regular price€1.049,25
Sold outSave €214,80Jimmy Choo Black Leather Flat SandalsJimmy Choo Black Leather Flat Sandals
Jimmy Choo Black Leather Flat Sandals Sale price€680,20 Regular price€895,00
Sold outSave €214,80Jimmy Choo Pink Leather High Heel PumpsJimmy Choo Pink Leather High Heel Pumps
Jimmy Choo Pink Leather High Heel Pumps Sale price€680,20 Regular price€895,00
Sold outSave €182,40Jimmy Choo Blue Leather High Heel PumpsJimmy Choo Blue Leather High Heel Pumps
Jimmy Choo Blue Leather High Heel Pumps Sale price€580,60 Regular price€763,00
Sold outSave €214,80Jimmy Choo Pink Leather Mid Heel PumpsJimmy Choo Pink Leather Mid Heel Pumps
Jimmy Choo Pink Leather Mid Heel Pumps Sale price€680,20 Regular price€895,00
Sold outSave €182,40Jimmy Choo Brown Leather High Heel PumpsJimmy Choo Brown Leather High Heel Pumps
Jimmy Choo Brown Leather High Heel Pumps Sale price€580,60 Regular price€763,00
Sold outSave €160,80Jimmy Choo Beige Leather Flat SandalsJimmy Choo Beige Leather Flat Sandals
Jimmy Choo Beige Leather Flat Sandals Sale price€514,20 Regular price€675,00
Sold outSave €182,40Jimmy Choo Gray Leather High Heel PumpsJimmy Choo Gray Leather High Heel Pumps
Jimmy Choo Gray Leather High Heel Pumps Sale price€580,60 Regular price€763,00
Sold outSave €370,00Jimmy Choo Black Leather Stiletto Heels SandalsJimmy Choo Black Leather Stiletto Heels Sandals
Jimmy Choo Black Leather Stiletto Heels Sandals Sale price€855,00 Regular price€1.225,00
Sold outSave €196,00Jimmy Choo Gray Leather Wedges SandalsJimmy Choo Gray Leather Wedges Sandals
Jimmy Choo Gray Leather Wedges Sandals Sale price€622,00 Regular price€818,00
View all

Featured collection

Chanel

Save €2.730,00Chanel Blue Leather Large Quilted Chain Hand Shoulder BagChanel Blue Leather Large Quilted Chain Hand Shoulder Bag
Chanel Blue Leather Large Quilted Chain Hand Shoulder Bag Sale price€6.289,00 Regular price€9.019,00
Save €300,50Chanel Black Quilted Leather Logo CC Continental Zip WalletChanel Black Quilted Leather Logo CC Continental Zip Wallet
Chanel Black Quilted Leather Logo CC Continental Zip Wallet Sale price€1.219,50 Regular price€1.520,00
Save €2.492,00Chanel Dark Blue Medium Flap Tweed CC Gold Gray Chain Shoulder BagChanel Dark Blue Medium Flap Tweed CC Gold Gray Chain Shoulder Bag
Chanel Dark Blue Medium Flap Tweed CC Gold Gray Chain Shoulder Bag Sale price€5.513,00 Regular price€8.005,00
Save €2.254,00Chanel Beige Caviar De Coco Chain Leather Purse BagChanel Beige Caviar De Coco Chain Leather Purse Bag
Chanel Beige Caviar De Coco Chain Leather Purse Bag Sale price€3.765,00 Regular price€6.019,00
Save €1.836,80Chanel Blue Quilted Calfskin Framing Chain Flap Mini crossbody BagChanel Blue Quilted Calfskin Framing Chain Flap Mini crossbody Bag
Chanel Blue Quilted Calfskin Framing Chain Flap Mini crossbody Bag Sale price€5.182,20 Regular price€7.019,00
Save €2.064,30Chanel Pink Matelasse Chain Shoulder Lambskin Purse MiniChanel Pink Matelasse Chain Shoulder Lambskin Purse Mini
Chanel Pink Matelasse Chain Shoulder Lambskin Purse Mini Sale price€4.954,70 Regular price€7.019,00
Save €1.206,80Chanel Pink Cruise Collection Parfait Canvas Printed Bag PurseChanel Pink Cruise Collection Parfait Canvas Printed Bag Purse
Chanel Pink Cruise Collection Parfait Canvas Printed Bag Purse Sale price€1.812,20 Regular price€3.019,00
Save €2.030,00Chanel Red Leather Lambskin Double Gold Chain Medium Shoulder BagChanel Red Leather Lambskin Double Gold Chain Medium Shoulder Bag
Chanel Red Leather Lambskin Double Gold Chain Medium Shoulder Bag Sale price€4.589,00 Regular price€6.619,00
Save €1.400,00Chanel Orange Coco Mark Vanity Chain Shoulder Hand PurseChanel Orange Coco Mark Vanity Chain Shoulder Hand Purse
Chanel Orange Coco Mark Vanity Chain Shoulder Hand Purse Sale price€3.619,00 Regular price€5.019,00
Save €1.931,30Chanel White Medium Classic DIANA Shoulder Bag Gold Plated PurseChanel White Medium Classic DIANA Shoulder Bag Gold Plated Purse
Chanel White Medium Classic DIANA Shoulder Bag Gold Plated Purse Sale price€7.087,70 Regular price€9.019,00
View all

Featured collection

Balenciaga

Save €222,12Balenciaga Utility Workwear PantsBalenciaga Utility Workwear Pants
Balenciaga Utility Workwear Pants Sale price€936,38 Regular price€1.158,50
Sold outSave €164,00Balenciaga Speed 2.0 SneakersBalenciaga Speed 2.0 Sneakers
Balenciaga Speed 2.0 Sneakers Sale price€796,00 Regular price€960,00
Sold outSave €840,05Balenciaga Waterproof JacketBalenciaga Waterproof Jacket
Balenciaga Waterproof Jacket Sale price€1.594,95 Regular price€2.435,00
Sold outSave €112,08Balenciaga Runner SneakersBalenciaga Runner Sneakers
Balenciaga Runner Sneakers Sale price€1.029,17 Regular price€1.141,25
Sold outSave €1.540,00Balenciaga Rodeo HandbagBalenciaga Rodeo Handbag
Balenciaga Rodeo Handbag Sale price€3.830,00 Regular price€5.370,00
Save €97,22Balenciaga Runner 2.0 SneakersBalenciaga Runner 2.0 Sneakers
Balenciaga Runner 2.0 Sneakers Sale price€952,03 Regular price€1.049,25
Save €18,00Balenciaga Tape Type Card holderBalenciaga Tape Type Card holder
Balenciaga Tape Type Card holder Sale price€292,00 Regular price€310,00
Save €97,22Balenciaga Runner 2.0 SneakersBalenciaga Runner 2.0 Sneakers
Balenciaga Runner 2.0 Sneakers Sale price€952,03 Regular price€1.049,25
Save €97,22Balenciaga Runner 2 SneakersBalenciaga Runner 2 Sneakers
Balenciaga Runner 2 Sneakers Sale price€952,03 Regular price€1.049,25
Save €90,29Balenciaga 3XL SneakersBalenciaga 3XL Sneakers
Balenciaga 3XL Sneakers Sale price€1.022,21 Regular price€1.112,50
View all

New Arrivals - Women

Sold outSave €75,90Ganni Brown Leather HandbagsGanni Brown Leather Handbags
Ganni Brown Leather Handbags Sale price€357,10 Regular price€433,00
Sold outSave €506,40Dolce & Gabbana White Fabric Shoulder BagsDolce & Gabbana White Fabric Shoulder Bags
Dolce & Gabbana White Fabric Shoulder Bags Sale price€888,60 Regular price€1.395,00
Save €4.067,00Dolce & Gabbana Black Lace Gold Baroque SPECIAL PIECE ShortsDolce & Gabbana Black Lace Gold Baroque SPECIAL PIECE Shorts
Dolce & Gabbana Black Lace Gold Baroque SPECIAL PIECE Shorts Sale price€3.213,00 Regular price€7.280,00
Save €4.067,00Dolce & Gabbana Black Lace Gold Baroque SPECIAL PIECE ShortsDolce & Gabbana Black Lace Gold Baroque SPECIAL PIECE Shorts
Dolce & Gabbana Black Lace Gold Baroque SPECIAL PIECE Shorts Sale price€3.213,00 Regular price€7.280,00
Save €198,65R13 Check ShirtR13 Check Shirt
R13 Check Shirt Sale price€821,85 Regular price€1.020,50
Save €394,94Brunello Cucinelli Velvet PantsBrunello Cucinelli Velvet Pants
Brunello Cucinelli Velvet Pants Sale price€1.120,06 Regular price€1.515,00
Save €61,98Pedro García Mules with pilePedro García Mules with pile
Pedro García Mules with pile Sale price€389,27 Regular price€451,25
Save €352,75Ermanno Scervino Embroidery SweaterErmanno Scervino Embroidery Sweater
Ermanno Scervino Embroidery Sweater Sale price€1.035,75 Regular price€1.388,50
Save €825,54Ermanno Scervino Wool argyle-patterned CardiganErmanno Scervino Wool argyle-patterned Cardigan
Ermanno Scervino Wool argyle-patterned Cardigan Sale price€1.482,96 Regular price€2.308,50
Save €825,54Ermanno Scervino Wool argyle-patterned CardiganErmanno Scervino Wool argyle-patterned Cardigan
Ermanno Scervino Wool argyle-patterned Cardigan Sale price€1.482,96 Regular price€2.308,50
View all

New Arrivals - Men

Save €5,63Tommy Hilfiger Blue Cotton Men T-ShirtTommy Hilfiger Blue Cotton Men T-Shirt
Tommy Hilfiger Blue Cotton Men T-Shirt Sale price€60,37 Regular price€66,00
Save €30,39Calvin Klein Jeans Black Cotton Joggers Workout PantCalvin Klein Jeans Black Cotton Joggers Workout Pant
Calvin Klein Jeans Black Cotton Joggers Workout Pant Sale price€116,00 Regular price€146,39
Save €10,53Superdry Beige Cotton BermudaSuperdry Beige Cotton Bermuda
Superdry Beige Cotton Bermuda Sale price€95,03 Regular price€105,56
Save €5,61Napapijri White Cotton T-ShirtNapapijri White Cotton T-Shirt
Napapijri White Cotton T-Shirt Sale price€59,39 Regular price€65,00
Save €43,60Moncler T-Shirt with logoMoncler T-Shirt with logo
Moncler T-Shirt with logo Sale price€309,90 Regular price€353,50
Save €43,60Moncler T-Shirt with logoMoncler T-Shirt with logo
Moncler T-Shirt with logo Sale price€309,90 Regular price€353,50
Save €88,89Ermenegildo Zegna Silver Men Optical FramesErmenegildo Zegna Silver Men Optical Frames
Ermenegildo Zegna Silver Men Optical Frames Sale price€291,11 Regular price€380,00
Save €67,73Saint Laurent T-shirtSaint Laurent T-shirt
Saint Laurent T-shirt Sale price€469,77 Regular price€537,50
Sold outSave €360,00Dolce & Gabbana Black Collared Long Sleeve Cotton Casual ShirtDolce & Gabbana Black Collared Long Sleeve Cotton Casual Shirt
Dolce & Gabbana Black Collared Long Sleeve Cotton Casual Shirt Sale price€625,00 Regular price€985,00
Save €11,96Guess Jeans Blue Cotton SweaterGuess Jeans Blue Cotton Sweater
Guess Jeans Blue Cotton Sweater Sale price€111,04 Regular price€123,00
View all

About

onthe28th

Brand quality for everyone

We stand for genuine branded products at fair prices. All items are original, verified and sourced directly from trusted suppliers. You get the best quality – no compromises.

Your style, your price

You’ll find the styles you love – at the best prices. From streetwear to luxury labels, from basics to must-haves: we curate offers that perfectly combine fashion and savings.

More than just a shop

onthe28th is more than just a shop – it’s your new fashion destination. We ship quickly and reliably across Europe. And if you need help, we’re personally here for you.

Free delivery

on orders over €200

return & exchange

14-day return & exchange policy

Top-notch support

We’re here for you – friendly, fast, and reliable.

Secure payments

Secure payment with SSL encryption